The José Luis restaurants have been witnesses, over the last five decades, to significant events in Spain's political, social, business, artistic, and cultural life. It first opened its doors in 1957 on the iconic Serrano street in Madrid.

The restaurants are known for their classic yet renovated ambiance, featuring highly functional designer furniture. The use of noble materials such as marble and wood plays a crucial role in the design, contributing to a sober and elegant touch.